Research Methods for Business Students
Research Methods for Business Students is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.
Research Methods for Business Students
منتج #: 87784627

Research Methods for Business Students

منتج #: 87784627

EGP 5495

EGP 10378

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Research Methods for Business Students is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.
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Comprehensive Coverage
Offers extensive insights into various research methodologies, equipping students with the tools necessary for effective business analysis and decision-making.
Practical Applications
Focuses on real-world applications, enabling students to apply theoretical knowledge to actual business scenarios, thus enhancing learning outcomes and employability.
Student-Friendly Approach
Written in an accessible style, making complex concepts understandable for all levels, ensuring that business students can grasp and utilize research methods effectively.

تفاصيل المنتج

Shop Research Methods for Business Students online at a best price in مصر. 1292402725
Publisher Pearson Education Limited
Publication date March 28, 2023
Language English
Print length 888 pages
ISBN-10 1292402725
ISBN-13 978-1292402727
Item Weight 3.65 pounds (1.66 kg)
Dimensions 7.8 x 1.42 x 10.55 inches (19.8 x 3.6 x 26.8 cm)

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Suitable For
  • Business Students

    Ideal for undergraduate or graduate business students wanting structured guidance on research methods in their studies.

  • Academic Researchers

    Useful for early-career researchers seeking a foundational understanding of research methodologies applicable to business contexts.

  • Professionals in Transition

    Helpful for industry professionals transitioning to academic roles or pursuing further education in business research.

Not Suitable For
  • Advanced Researchers

    Not suitable for experienced researchers who require in-depth or specialized methodologies beyond an introductory level.

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أسئلة العملاء & الإجابات

  • سؤال: What is 'Research Methods for Business Students' about?

    إجابه: 'Research Methods for Business Students' is a comprehensive guide that equips students with the essential research techniques needed in business studies. It covers a wide range of topics including qualitative and quantitative research methods, data analysis, and ethical considerations in research. This book serves as a critical resource for students aiming to understand how to effectively conduct research, analyze findings, and apply insights in real-world business scenarios, making it a fundamental tool for academic success.
  • سؤال: Who is the target audience for this book?

    إجابه: The book is primarily aimed at undergraduate and postgraduate students studying business and management. It is also suitable for researchers and practitioners seeking to enhance their understanding of effective research methodologies. The content is structured to cater to novices and those with some familiarity, ensuring that readers at different knowledge levels can benefit from the insights provided.
  • سؤال: What are the key research methodologies discussed in the book?

    إجابه: The book discusses various key methodologies including qualitative methods, such as interviews and focus groups, and quantitative approaches like surveys and experiments. Each method is explored in terms of its strengths and weaknesses, providing a balanced view and helping readers choose the appropriate methodology based on their research objectives. Practical applications of these methods in real-world business contexts enhance the learning experience.
  • سؤال: How can this book help with my academic projects?

    إجابه: This book offers a structured approach to developing research projects, helping students to identify research questions, select suitable methodologies, and effectively analyze data. With clear examples and case studies, it empowers students to tackle their projects with confidence, ensuring a thorough understanding of the research process from start to finish. This guidance is essential for producing high-quality academic work.
  • سؤال: What are the advantages of qualitative research methods discussed?

    إجابه: Qualitative research methods provide detailed insights into human behavior and motivations, allowing researchers to explore complex phenomena in depth. The book highlights benefits such as flexibility in data collection, the richness of data obtained, and the ability to uncover unexpected findings. These methods enable researchers to capture the subtleties of human experience, making them invaluable in business research that requires deeper understanding.
  • سؤال: How does this book address ethical considerations in research?

    إجابه: The book emphasizes the importance of ethics in conducting research, outlining key principles such as informed consent, confidentiality, and the fair treatment of participants. It provides guidelines and frameworks to help students navigate ethical dilemmas and ensure that their research adheres to established ethical standards. Understanding these considerations is crucial in gaining credibility and respect in the academic and business community.
  • سؤال: Can this book help with statistical analysis?

    إجابه: Yes, the book includes sections dedicated to statistical analysis, explaining various techniques for analyzing quantitative data. It covers fundamental concepts such as descriptive statistics, inferential statistics, and the use of software for analysis. This knowledge is vital for students who are required to interpret numerical data and make data-driven decisions in business research projects.
  • سؤال: Is there a focus on practical application in the book?

    إجابه: Absolutely, the book is rich with practical examples and case studies that illustrate how research methods are applied in real-world business settings. This focus on practical application helps students bridge the gap between theory and practice, ensuring they can recognize and implement effective research strategies in their future careers, thus enhancing their employability.
  • سؤال: What resources accompany this book for further learning?

    إجابه: The book often comes with access to online resources, including supplementary materials such as video tutorials, interactive exercises, and additional case studies. These resources are designed to enhance the learning experience, providing students with diverse tools and insights that foster a deeper understanding of research methods and facilitate engagement with the subject matter.
  • سؤال: Where can I buy 'Research Methods for Business Students' in Egypt?

    إجابه: You can purchase 'Research Methods for Business Students' through Ubuy, which offers a convenient way to shop for a wide range of academic books and resources. Ubuy provides a user-friendly platform to browse, compare options, and find your desired title, making it easy to access this essential resource for your studies and research projects.

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