Marketing Management (14th Edition)
genuine image
Marketing Management (14th Edition)
Marketing Management is the gold standard marketing text that reflects the latest changes in marketing theory and practice.
Marketing Management (14th Edition)
منتج #: 14265883

Marketing Management (14th Edition)

89% من المشترين سيوصون بهذا المنتج لصديق

منتج #: 14265883

EGP 4118

تفاصيل السعر

باستثناء رسوم الشحن والجمارك ( سيتم احتساب رسوم الشحن والجمارك عند إتمام الشراء )

*سيتم استيراد جميع العناصر من أمريكا

متوفر فى المخزون
أمريكا مستورد من متجر USA
اطلب الآن واحصل عليه حول الخميس, سبتمبر 17
معاملة آمنةمعاملة آمنة

تعمل يوباي جاهدة لحماية أمنك وخصوصيتك. يضمن نظام أمان الدفع المتقدم لدينا السرية من خلال تشفير معلوماتك أثناء النقل باستخدام بروتوكولات AES (معايير التشفير المتقدمة) وSSL (طبقة المنافذ الآمنة). تفاصيل الدفع الخاصة بك آمنة بنسبة %100 لأننا لا نشارك تفاصيل الدفع الخاصة بك مع بائعين تابعين لجهات خارجية

أفضل شركائنا اللوجستيين
  • fedex
  • dhl
Marketing Management is the gold standard marketing text that reflects the latest changes in marketing theory and practice.
كفالة يو كير:
لا شيء
اختر الباقة
fast shipping

شحن
سريع

free return

استرجاع
مجاني*

تغليف آمن

تغليف آمن

منتجات أصلية %100

منتجات أصلية %100

pci-dss

الامتثال لمعيار PCI DSS

iso certified

حاصل على شهادة ISO 27001

paypal payment
visa payment
mastercard payment
Note: Step Down Voltage Transformer required for using electronics products of أمريكا store (110-120). Recommended power converters اشتري الآن.

مايفيد

Comprehensive Coverage
This edition offers an extensive overview of marketing principles, strategies, and practices, ensuring readers grasp fundamental concepts and gain insights into contemporary marketing challenges.
Real-World Examples
Includes case studies and examples from various industries, allowing students and professionals to apply theoretical knowledge to practical scenarios, enhancing learning and retention.
Up-to-Date Insights
Incorporates the latest trends and developments in marketing, equipping readers with current knowledge that is critical for navigating today’s dynamic market environment.

تفاصيل المنتج

Get the latest edition of Marketing Management and enhance your marketing skills. Shop now at Ubuy مصر with worldwide delivery.
  • Stay up to date with the latest marketing theory and practice
  • Gold standard marketing text with updated content and organization
  • Includes new material and updated information in the fourteenth edition
  • Access to mymarketinglab, an online tutorial and assessment platform
  • Remains true to its gold-standard status
  • Cutting-edge resource for marketing professionals and students
Publisher Pearson
Publication date February 18, 2011
Edition 14th
Language English
Print length 816 pages
ISBN-10 0132102927
ISBN-13 978-0132102926
Item Weight 3.65 pounds (1.66 kg)
Dimensions 8.8 x 1.2 x 10.9 inches (22.4 x 3 x 27.7 cm)

من يجب أن يشتري؟

Suitable For
  • Students

    Ideal for undergraduate and graduate students studying marketing principles and theories to enhance learning experience.

  • Marketing Professionals

    Serves as a comprehensive reference tool for marketing managers seeking to deepen their strategic understanding and skills.

  • Educators

    Great resource for teachers and educators designing marketing curricula, offering structured content and real-world examples.

Not Suitable For
  • Beginners

    Inexperienced readers may struggle with complex concepts and terminology not easily understood without prior marketing knowledge.

وصف المنتج

Marketing Management (14th Edition)

About This Item

Introducing the Marketing Management 14th Edition 14th Edition Are you ready to take your marketing skills to the next level? Look no further than the Marketing Management 14th Edition 14th Edition. With this comprehensive textbook, you will gain a deep understanding of e-commerce marketing management, strategies, techniques, and tools. Whether you are a marketing professional, a business owner, or a student, this book is essential for anyone looking to excel in the world of digital marketing. Dive into the world of international marketing management and learn the ins and outs of marketing in the digital age.

From beginners to seasoned professionals, this book offers valuable insights and practical knowledge for online marketing management. Stay on top of the ever-changing social media landscape with expert advice on social media marketing management. Discover the latest trends and best practices to elevate your brand's online presence. With e-commerce marketing strategies and techniques at your fingertips, you will be equipped to drive results and boost your online sales. This comprehensive resource also delves into content marketing management, offering valuable insights on how to create compelling and engaging content that resonates with your target audience.

Learn how to effectively manage your brand in the e-commerce space and gain a competitive edge. To stay ahead of the competition, it is crucial to stay up-to-date with the latest e-commerce marketing trends and strategies. This book provides the knowledge and tools you need to stay ahead of the curve and maximize your e-commerce marketing efforts. Discover proven tactics and channels to reach your target audience and drive conversions. Invest in your marketing skills and take advantage of the Marketing Management 14th Edition 14th Edition.

Order your copy today to unlock the secrets of successful e-commerce marketing and propel your business to new heights.

هل لديك أي استفسار؟ تحدث معنا

أسئلة العملاء & الإجابات

  • سؤال: What topics are covered in Marketing Management 14th Edition?

    إجابه: Marketing Management 14th Edition covers a wide range of essential marketing concepts including market analytics, consumer behavior, strategic planning, and digital marketing trends. Each chapter is structured to enhance understanding through real-world examples and case studies, making it an invaluable resource for both students and professionals. This edition is particularly noted for its emphasis on contemporary marketing practices, helping readers apply theoretical knowledge to practical scenarios.
  • سؤال: Who is the author of Marketing Management 14th Edition?

    إجابه: The author of Marketing Management 14th Edition is Philip Kotler, a renowned figure in the marketing domain. Kotler has profoundly influenced marketing theory and practice, establishing foundational concepts that are still applicable today. His insights help bridge the gap between academic principles and practical applications, making this edition particularly relevant for those looking to excel in marketing careers.
  • سؤال: Is Marketing Management 14th Edition suitable for beginners?

    إجابه: Yes, Marketing Management 14th Edition is suitable for beginners as it offers a clear and structured introduction to marketing principles. The book explains basic concepts in a straightforward manner, supplemented with illustrations and practical examples that make complex ideas easier to digest. Additionally, it serves as an excellent reference for those new to the field, providing a solid foundation for further study and practice.
  • سؤال: How does Marketing Management 14th Edition address digital marketing?

    إجابه: Marketing Management 14th Edition reflects the significant impact of digital marketing on modern business strategies. It includes updated content on social media marketing, search engine optimization, and online consumer behavior. By incorporating case studies and examples from current digital marketing campaigns, the book prepares readers to implement effective strategies in today’s digital-first marketplace.
  • سؤال: Can I use Marketing Management 14th Edition for my MBA course?

    إجابه: Absolutely, Marketing Management 14th Edition is widely used in MBA programs across various universities. Its comprehensive coverage of marketing strategies, analytics, and management makes it an essential text for MBA students specializing in marketing. Moreover, the case studies presented enhance critical thinking and decision-making skills, which are vital for business leaders.
  • سؤال: What are some practical applications of Marketing Management 14th Edition?

    إجابه: Marketing Management 14th Edition provides practical applications through its real-world case studies that showcase successful marketing campaigns and strategies. This resource allows readers to analyze these cases critically and extract lessons that can be applied to their marketing efforts. Whether you’re developing a new product or refining your brand’s messaging, the principles outlined in this book offer relevant frameworks for effective decision-making.
  • سؤال: How does this edition differ from previous editions?

    إجابه: The 14th Edition of Marketing Management introduces updated content reflecting the latest marketing trends and challenges. It features new case studies, expanded coverage on digital marketing strategies, and a more interactive learning approach, including quizzes and discussion questions at the end of each chapter. These enhancements aim to engage readers more effectively and ensure they stay current with industry standards.
  • سؤال: Are there any supplementary materials available with Marketing Management 14th Edition?

    إجابه: Yes, Marketing Management 14th Edition typically comes with supplementary materials such as a companion website featuring additional resources like lecture slides, test banks, and interactive exercises. These materials enhance learning by providing practical applications and further insights into complex topics discussed in the book, making it easier for readers to grasp and apply marketing concepts.
  • سؤال: What is the intended audience for Marketing Management 14th Edition?

    إجابه: The intended audience for Marketing Management 14th Edition includes undergraduate and graduate students studying marketing, as well as marketing professionals seeking to enhance their knowledge and skills. Its structured approach makes it ideal for educators, while professionals can benefit from its current insights into market trends and practices, ultimately helping them to refine their marketing strategies.
  • سؤال: Where can I buy Marketing Management 14th Edition in Egypt?

    إجابه: You can buy Marketing Management 14th Edition in Egypt through Ubuy. Ubuy is a reliable e-commerce platform offering a wide range of books, including academic titles like this one. By shopping on Ubuy, you’ll have access to various formats and editions, making it convenient to find the right copy for your needs.

Management Editorial Review

The Marketing Management 14th Edition is an excellent book for marketing. This textbook has been highly recommended due to its compatibility with Strategic Marketing MBA course content. The book is well-researched and contains essential information that meets the needs of students. However, there have been some complaints about the quality of the book, with some customers receiving books with bent corners and highlights on 90% of the pages.

مراجعات العملاء وتقييماتهم

1 تقييمات العملاء
  • 5 نجمة
    100%
  • 4 نجمة
    0%
  • 3 نجمة
    0%
  • 2 نجمة
    0%
  • 1 نجمة
    0%

أضف تقييم لهذا المنتج

شارك أفكارك مع عملاء آخرين

إيجابيات

  • Highly recommended for marketing courses
  • Well-researched and contains essential information

منصة موثوقة وثقة كاملة للمشتري

trustpilot logo
4.2/5 9250 + التقييمات
اطّلع على التقييمات
MA
Mohammad
مشتري موثّق

“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”

23 July 2026 · عبر Trustpilot
CK
Chitra
مشتري موثّق

“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”

22-Jul-26 · عبر Trustpilot
K
kund
مشتري موثّق

“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”

23-Jul-26 · عبر Trustpilot
OO
Onesi
مشتري موثّق

“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”

22 July 2026 · عبر Trustpilot
SJ
SAO JOHN
مشتري موثّق

“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”

23 July 2026 · عبر Trustpilot
الخروج الآمن شحن عالمي إسترجاع سهل منتجات أصلية

تاريخ سعر المنتج

معلومات مهمة

  • القيود: بالنسبة للمنتجات التي يتم شحنها دولياً، يُرجى ملاحظة أن أي ضمان من الشركة المصنعة قد لا يكون صالحاً؛ قد لا تتوفر خيارات خدمة الشركة المصنعة؛ قد لا تكون أدلة المنتج والتعليمات وتحذيرات السلامة مكتوبة بلغة بلد المقصد؛ قد لا يتم تصميم المنتجات (والمواد المصاحبة لها) وفقاً لمعايير بلد الوجهة والمواصفات ومتطلبات الملصقات؛ وقد لا تتوافق المنتجات مع الجهد الكهربي المستخدم في بلد الوجهة والمعايير الكهربائية الأخرى (تتطلب استخدام محوّل كهربي أو جهاز تحويل إذا كان ذلك مناسباً). المستلم مسؤول عن ضمان إمكانية استيراد المنتج بشكل قانوني إلى بلد الوجهة. عند الطلب من يوباي أو الشركات التابعة لها، يكون المستلم هو المستورد المسجل ويجب أن يلتزم بجميع القوانين واللوائح الخاصة ببلد الوجهة.
  • ليست كل المنتجات المدرجة على يوباي معروضة للبيع، لأن يوباي هو محرك بحث عالمي. المنتجات تخضع للوائح التصدير / التجارة.

EGP 4118

اطلب الآن واحصل عليه حول الخميس, سبتمبر 17

كمية:

معاملة آمنةمعاملة آمنة

نوفر لك مدفوعات مشفّرة، وحماية متكاملة للمشتري، مع الالتزام بمعايير PCI DSS وشهادة ISO 27001:2022 لضمان أعلى مستويات الأمان في كل عملية شراء.

أفضل شركائنا اللوجستيين
  • fedex
  • dhl
أسرع توصيل عبر الحدود

المميزات والفوائد

  • Stay on the cutting-edge with gold standard marketing text
  • Includes updated information and new material
  • Available with mymarketinglab - Pearson's online tutorial and assessment platform

ضمان Ubuy

تسوّق بثقة مع منتجات أصلية %100، ومدفوعات آمنة متوافقة مع معيار PCI DSS، وحماية بيانات معتمدة وفق ISO 27001، وشحن دولي سريع، وإرجاع مجاني*، وتغليف آمن لكل طلب.