Item #:
1490268
Advertising Creative: Strategy, Copy, and Design
Item #:
1490268
EGP 5327
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The first postdigital creative strategy and copywriting textbook in which digital technology is woven throughout every chapter.
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What Stands Out
Comprehensive Strategy
This edition offers in-depth insights into creative advertising strategies, ensuring readers master the essentials of developing compelling campaigns that resonate with targeted audiences effectively.
Updated Case Studies
Includes contemporary case studies that illustrate successful advertising campaigns, providing practical examples that help readers learn from real-world applications and enhance their creative thinking.
Collaborative Design Focus
Emphasizes the synergy between strategy, copy, and design, equipping readers with the skills to create cohesive advertising materials that capture attention and drive results.
Product Details
| Publisher | SAGE Publications, Inc |
| Publication date | January 22, 2016 |
| Edition | 4th |
| Language | English |
| Print length | 488 pages |
| ISBN-10 | 1506315380 |
| ISBN-13 | 978-1506315386 |
| Item Weight | 2.09 pounds (950 grams) |
| Dimensions | 8.25 x 0.75 x 10.5 inches (21 x 1.9 x 26.7 cm) |
Who Should Buy?
-
Aspiring Advertisers
Ideal for newcomers seeking foundational knowledge on combining strategy, copy, and design in advertising.
-
Marketing Students
Provides comprehensive insights for students studying advertising, enhancing understanding of creative processes in campaigns.
-
Creative Professionals
Beneficial for seasoned creatives looking to refine strategies and improve their copywriting and design skills.
-
Advanced Experts
Not suitable for experienced professionals who require highly specialized content beyond basic advertising principles.
Product Description
Advertising Creative: Strategy, Copy, and Design
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Customer Questions & Answers
-
Question:
What makes this textbook unique?
Answer: It's the first that integrates digital technology throughout all chapters. -
Question:
Who are the authors of this book?
Answer: The book is authored by award-winning experts Tom Altstiel and Jean Grow. -
Question:
What are the three qualities mentioned for future leaders in advertising?
Answer: They are to be a risk taker, understand technology, and live for ideas.
Advertising Editorial Review
** Advertising Creative: Strategy, Copy, and Design** The book "Advertising Creative: Strategy, Copy, and Design" has garnered a positive reception among readers, particularly those keen on developing a deeper understanding of effective advertising practices. Customers commend the book for its comprehensive approach, which seamlessly integrates the essential components of advertising creativity—strategy, copywriting, and design. Readers appreciate the author's clear and engaging writing style, making complex concepts accessible to both novices and seasoned professionals in the advertising field. Several customers have noted the practical applications of the book's content, highlighting its usefulness as a resource for both students and practitioners looking to refine their marketing skills. The inclusion of real-world examples and case studies is praised, allowing readers to see how theoretical principles are applied in actual campaigns. Many find the book to be a valuable addition to their personal libraries, serving as a reference for crafting compelling ads. Moreover, the book’s structure is well-received, with a logical flow that guides readers through the nuances of each aspect of advertising creative work. However, some readers expressed a desire for more in-depth exploration of certain topics, indicating areas for potential enhancement in future editions. Overall, "Advertising Creative: Strategy, Copy, and Design" stands out as an insightful guide that equips readers with the tools necessary to succeed in the dynamic world of advertising. **
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Pros
- Comprehensive integration of strategy, copywriting, and design
- Clear and engaging writing style
- Practical applications and real-world examples
- Useful for both students and professional practitioners
- Well-structured with a logical flow
Cons
- Some readers desire more in-depth exploration of certain topics
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EGP 5327
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Features & Benefits
- Learn effective advertising strategies for the postdigital age.
- Benefit from insights of award-winning experts in creative advertising.
- Explore key principles and practical information for communication.
- Understand the importance of digital technology in advertising.
- Discover the three qualities that will define future industry leaders.
- Gain real-world insights on global, social media, and business-to-business advertising.
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